Step Two – The Art of Me in Zude

It’s more than a notion – building your brand in a virtual world. If I was building it for Corporation – I’d arrange a retreat where I would have an expensive facilitator conduct brain storming exercises to tease out some of the important concepts needed be expressed. Then, I would turn the project over to a project manager and a team of designers, writers and programmers that would be charged with developing a draft by a specific date – you get the idea.

Not so, this is much more personal. Not only do I not have the resources to engage in such a process, in some ways this is my fun that I want – need to master – because it’s me I want lay out on the screen. I still have the audience of one in mind – that stranger – that has no idea what I’m about, but gets drawn by some search engine or one off comment of a friend or through reading one of the post written about Zude.

If you read any of the reviews of Zude and there have been several: Terri Wells of SEOCHAT, David Berlind of ZDNET plus several others all tell about Zude’s team at 5g and the technology. Interesting stuff – revolutionary – gets thrown around many times in its discussion. If you want to know that kind of stuff, the guy that knows is Matt Wulkan – Director of Product Marketing. I’ve been real fortunate because when I asked a question – new people even more impressive than the last person I spoke with shows up. But I’ll spend more time focusing on the Zude team at another time

Today it’s about one of the Art Themes: Deconstruction. It’s the most difficult to explain.

“Deconstruction is in fact much closer to the original meaning of the word ‘analysis’ itself, which etymologically means “to undo” — a virtual synonym for “to de-construct.” … If anything is destroyed in a deconstructive reading, it is not the text, but the claim to unequivocal domination of one mode of signifying over another. A deconstructive reading is a reading which analyzes the specificity of a text’s critical difference from itself.”

Each image (6) was chosen to express a facet of a self analysis. There’s the multi colored Cow like those that littered Chicago’s Loop; the Male Afro Mask with brackets and other hardware and scraps taped to picture; a faceless torso with its gut split open and his face black out with a message stating “business as usual” where the face should be; a book cover with two long haired scholars – its title is “Stupidity”; there is a large multi colored scene that reminds me of a construction site; and lastly there is a abstract that looks something like a start burst.

Then there are two other elements: the video of Jacques Derrida – the French philosopher that has used the term Deconstruction throughout his work thus far; and forum titled Happiness Addiction. These are all the pieces that are in place. I will also had several others – music most of electric acid type – the Tied Tickled Trio; The Cinematic Orchestra or others. Then there will be a series of rotating essays – post that confront different subjects: politics – “How Black does Obama need be”, The future of being “Grey” – don’t worry they are intended for a audience that like post modern lit – Crit kind of stuff.

The point of deconstruction is that there is no point – it’s lost while being overdetermined.

~ by Reputationist on November 27, 2007.